Fractional CXO Collective

Fractional CXO Collective

Founder-grade talent,

startup-friendly terms

Founder-grade talent,

startup-friendly terms

Access world-class C-suite expertise through advisory shares or sweat equity, no full-time salary required.

Access world-class C-suite expertise through advisory shares or sweat equity, no full-time salary required.

Prathik Chaudhri

Prathik Chaudhri

Chief Product Officer ~ Product Design Management is the only discipline where you are permanently required to stand in someone else's shoes and then make those shoes more comfortable.

At CE Group, we have always believed that startups are not just built with capital, technology, or strategy alone. They are built by people carrying enormous amounts of uncertainty while still choosing to move forward every single day.

Over the years, Prathik Chaudhri has spent a significant part of his journey working closely with founders across stages, industries, and ecosystems.
And through those experiences, one insight became increasingly clear:

Most founders do not fail because they lack intelligence, ambition, or capability.

Many struggle because they are forced to carry the emotional, strategic, and operational weight of building largely on their own. That understanding is what shaped the philosophy behind this space.

For the founder sitting with an unfinished idea and looking for clarity. For the team moving from zero to one, searching for product-market fit while managing limited resources and constant pressure. And for the founders scaling from one to ten, where growth begins demanding a completely different level of leadership, systems thinking, and resilience.

Prathik’s contribution to founders has never been limited to advisory alone.
It has often meant becoming a strategic thought partner during critical phases of the journey. Sometimes that means helping founders think through product and business challenges using design thinking and systems-level problem solving.


Sometimes it means opening networks to help connect the right clients, collaborators, operators, or investors. Sometimes it means shaping narratives, refining positioning, investor communication, fundraising strategy, or helping articulate the larger vision behind the company. And at times, it simply means being available for an honest conversation when the path ahead feels uncertain.

At CE Group, we believe founders rarely need more noise.
They need people who genuinely understand the weight of building and are willing to stand beside them through the process.

That is the kind of ecosystem Prathik continues to help create.

At CE Group, we have always believed that startups are not just built with capital, technology, or strategy alone. They are built by people carrying enormous amounts of uncertainty while still choosing to move forward every single day.

Over the years, Prathik Chaudhri has spent a significant part of his journey working closely with founders across stages, industries, and ecosystems.
And through those experiences, one insight became increasingly clear:

Most founders do not fail because they lack intelligence, ambition, or capability.

Many struggle because they are forced to carry the emotional, strategic, and operational weight of building largely on their own. That understanding is what shaped the philosophy behind this space.

For the founder sitting with an unfinished idea and looking for clarity. For the team moving from zero to one, searching for product-market fit while managing limited resources and constant pressure. And for the founders scaling from one to ten, where growth begins demanding a completely different level of leadership, systems thinking, and resilience.

Prathik’s contribution to founders has never been limited to advisory alone.
It has often meant becoming a strategic thought partner during critical phases of the journey. Sometimes that means helping founders think through product and business challenges using design thinking and systems-level problem solving.


Sometimes it means opening networks to help connect the right clients, collaborators, operators, or investors. Sometimes it means shaping narratives, refining positioning, investor communication, fundraising strategy, or helping articulate the larger vision behind the company. And at times, it simply means being available for an honest conversation when the path ahead feels uncertain.

At CE Group, we believe founders rarely need more noise.
They need people who genuinely understand the weight of building and are willing to stand beside them through the process.

That is the kind of ecosystem Prathik continues to help create.

Core Expertise

Core Expertise

Product Vision & Strategy

Brand Architecture

Go-to-market Planning

Cross-industry Venture Building

Sustainable Innovation

Stakeholder Management

Product Vision & Strategy

Brand Architecture

Go-to-market Planning

Cross-industry Venture Building

Sustainable Innovation

Stakeholder Management

Career Highlights

Career Highlights

Founded and scaled ventures across 4+ industries including HR Tech, EdTech, Fintech, EduTech

Led product-building initiatives rooted in sustainability and purpose

Bridged product direction with commercial strategy for early-stage growth

Built multidisciplinary teams from -1 →0 and 0→1 across diverse market categories

Founded and scaled ventures across 4+ industries including HR Tech, EdTech, Fintech, EduTech

Led product-building initiatives rooted in sustainability and purpose

Bridged product direction with commercial strategy for early-stage growth

Built multidisciplinary teams from -1 →0 and 0→1 across diverse market categories

Manish Wadhwa

Manish Wadhwa

Chief Technology Officer ~ I don't build tech stacks, I build companies. The code is just the receipt.

At CE Group, we believe the best technology leaders are not defined by titles or traditional career ladders. They are defined by their ability to see patterns before others do, solve complexity under pressure, and build systems that continue to scale long after the first version ships. That is what makes Manish exceptional.


His journey into technology leadership was never linear.
He did not follow the conventional blueprint of degree, designation, and hierarchy. Instead, his experience was built in real operating environments, inside products, teams, scale challenges, investor conversations, and high-pressure execution cycles where decisions directly impacted outcomes.


Over the years, Manish developed something far more valuable than credentials: deep product intuition combined with systems-level thinking.


He has consistently been the person brought into difficult moments, when products become unstable, execution slows down, teams lose alignment, or scaling introduces operational complexity.


And repeatedly, he has helped rebuild clarity, architecture, and momentum.

At CE Group, Manish leads technology with a clear philosophy: Technology is not just infrastructure. It is strategic leverage.


As a CTO, his focus is on building products where technology becomes a long-term competitive moat, not simply a functional layer.

From scalable architecture and AI-first systems to proprietary workflows and product intelligence, his mandate is to ensure every platform we build creates defensible value for founders, users, investors, and future ecosystems around the product.

Because in the next generation of companies, the winners will not just ship faster. They will build systems that are difficult to replicate.

Core Expertise & Approach

Core Expertise & Approach

AI & Machine Learning Systems

IoT ArchitectureMobile-first Development

Scalable Cloud Infrastructure

Technical Product Roadmapping

Engineering Team Leadership

AI & Machine Learning Systems

IoT ArchitectureMobile-first Development

Scalable Cloud Infrastructure

Technical Product Roadmapping

Engineering Team Leadership

Career Highlights

Career Highlights

Driving AI & IoT-led digital transformation

End-to-end ownership of tech stack from architecture to deployment

Built and scaled cross-functional engineering teams for high-growth ventures

Delivered mobile-first products across enterprise and consumer sectors

Driving AI & IoT-led digital transformation

End-to-end ownership of tech stack from architecture to deployment

Built and scaled cross-functional engineering teams for high-growth ventures

Delivered mobile-first products across enterprise and consumer sectors

Aaksh Pandey

Aaksh Pandey

Chief Design Officer ~ AI can generate a screen. It cannot feel the friction of a confused user. That gap between what AI can produce and what humans actually need, is exactly where I work.

At CE Group, we have always believed that great product design is not just about aesthetics. It is about understanding human behavior, business economics, technology, and systems thinking, all at the same time.

That is what makes Akash Pandey rare.

With over 13 years of experience across EdTech, FinTech, Consumer, Enterprise, AI, and Web3, Akash brings a level of cross-functional product intelligence that is increasingly difficult to find in today’s design ecosystem. His journey has never followed a conventional path. Instead of growing inside a single vertical, he intentionally explored multiple disciplines, graphic design, front-end engineering, animation, UX strategy, product architecture, growth thinking, and systems design. Over time, this created something far more valuable than specialization: the ability to connect design decisions directly to business outcomes.

At CE Group, we often describe design as a multiplier, not a department.
Akash embodies that philosophy deeply. He has the ability to think across three critical layers simultaneously:

• The experience layer - where every interaction, motion, and pixel shapes user emotion.
• The product layer - where design influences adoption, engagement, and retention.
• The business layer - where product experience compounds into trust, growth, and long-term enterprise value.


Very few leaders can operate across all three layers with clarity. That ability is what makes Akash not just a designer, but a true product and business thinker.

Core Expertise & Approach

Core Expertise & Approach

MVPs & Product Strategy
UI/UX Design for Web & Mobile
UX Research & Usability Testing
Scalable Design Systems
Framer Design & Development
AI + Agent Experience Design

Career Highlights

Career Highlights

$100M+funding influenced by design

500+projects shipped

10K+designers mentored

Creator of the world's largest Figma UI Kit

Designed India's largest education fair experience

Full-stack designer: vision → prototype → handoff

$100M+funding influenced by design

500+projects shipped

10K+designers mentored

Creator of the world's largest Figma UI Kit

Designed India's largest education fair experience

Full-stack designer: vision → prototype → handoff

Manish Rai

Manish Rai

Chief Growth Officer ~ Most D2C brands don't have a marketing problem. They have a systems problem. Founders want to scale ads. Very few fix infrastructure first.

At CE Group, we believe sustainable growth is never built on marketing hacks alone. It is built on systems, infrastructure, and a deep understanding of customer behavior.

That is what makes Manish Rai different.


He does not approach growth as a collection of isolated tactics. He approaches it as an interconnected system where acquisition, conversion, retention, brand perception, and customer experience all influence one another.

Over the years, working closely with D2C brands across different stages of growth, Manish developed a clear operating philosophy:

Scaling ad spend is not the first milestone. Earning the right to scale is.


That means building the foundations most companies overlook in the rush for growth: high-converting landing experiences, performance creative backed by structured experimentation, retention systems that increase customer lifetime value, and SEO ecosystems that continue generating demand beyond paid campaigns.


At CE Group, we often see brands struggle not because they lack ambition, but because they attempt to accelerate growth without strengthening the underlying systems supporting it.

Manish specializes in identifying those hidden gaps. Sometimes a CAC problem is not an acquisition problem.
It is a positioning problem.
A conversion problem.
An onboarding problem.
Or a customer experience problem disguised as performance marketing inefficiency.

What makes his approach valuable is the willingness to begin with diagnosis before execution. Before scaling campaigns, he focuses on understanding where the friction exists across the growth journey and then builds systems designed to solve those problems sustainably.

Because real growth is not just about acquiring more customers.

It is about building an ecosystem where every customer interaction compounds long-term brand value.

Core Expertise & Approach

Core Expertise & Approach

Paid Acquisition - Meta & Google (scalable, CAC-efficient growth)

D2C Growth Strategy - Full-funnel planning from acquisition to retention Creative & Messaging Systems - Performance-led creative frameworks

Conversion Rate Optimization - Landing pages, PDPs, funnel fixes

Retention & Lifecycle Marketing - WhatsApp, Email, SMS systems Profitability Metrics - CAC, AOV, CVR, LTV, contribution margin

Paid Acquisition - Meta & Google (scalable, CAC-efficient growth)

D2C Growth Strategy - Full-funnel planning from acquisition to retention Creative & Messaging Systems - Performance-led creative frameworks

Conversion Rate Optimization - Landing pages, PDPs, funnel fixes

Retention & Lifecycle Marketing - WhatsApp, Email, SMS systems Profitability Metrics - CAC, AOV, CVR, LTV, contribution margin

Career Highlights

Career Highlights

5x website revenue scale for a D2C brand through performance + funnel optimisation
Reduced CAC by 30% within 60 days for a consumer electronics brand
Built 0–1 growth engine for a wellness brand across acquisition and partnerships

Worked across apparel, beauty, skincare, wellness, and healthtech categories
Experience across both in-house and consulting roles, driving end-to-end growth

Built full-funnel systems integrating paid media, CRO, and retention, not just ads

Implemented lifecycle stacks (Email, WhatsApp, SMS) to improve repeat revenue and LTV

5x website revenue scale for a D2C brand through performance + funnel optimisation
Reduced CAC by 30% within 60 days for a consumer electronics brand
Built 0–1 growth engine for a wellness brand across acquisition and partnerships

Worked across apparel, beauty, skincare, wellness, and healthtech categories
Experience across both in-house and consulting roles, driving end-to-end growth

Built full-funnel systems integrating paid media, CRO, and retention, not just ads

Implemented lifecycle stacks (Email, WhatsApp, SMS) to improve repeat revenue and LTV