Explain Complex SaaS & AI Products. Accelerate Decisions.
Explain Complex SaaS & AI Products. Accelerate Decisions.
Explain Complex SaaS & AI Products. Accelerate Decisions.
Strategy-led product and explainer films that turn complexity into instant clarity and clarity into action.
Strategy-led product and explainer films that turn complexity into instant clarity and clarity into action.
Strategy-led product and explainer films that turn complexity into instant clarity and clarity into action.
Need a video that actually works?
Our production team will understand your goals, answer your questions, and design a video plan tailored to your business. We’ll even write your script, at no cost.
Why Even Great Products Struggle
Why Even Great Products Struggle
Why Even Great Products Struggle
Your AI sounds powerful but feels abstract
Your AI sounds powerful but feels abstract
Great technology fails when it isn’t grounded in reality.
Great technology fails when it isn’t grounded in reality.
Your AI sounds powerful but feels abstract
Sales conversations take too long
Sales conversations take too long
Sales conversations take too long
Value isn’t clear fast enough to sustain executive attention.
Value isn’t clear fast enough to sustain executive attention.
Demos lose when attention is scarce
Demos lose when attention is scarce
Demos lose when attention is scarce
If clarity doesn’t arrive early, momentum is lost.
If clarity doesn’t arrive early, momentum is lost.
If clarity doesn’t arrive early, momentum is lost.
Buyers decide in seconds
Buyers decide in seconds
Buyers decide in seconds
Miss the first 10 seconds, and you miss the deal.
Miss the first 10 seconds, and you miss the deal.
Miss the first 10 seconds, and you miss the deal.
From Complexity to Clarity
From Complexity to Clarity
From Complexity to Clarity
Selected Work
Selected Work
Selected Work
A focused showcase of products we’ve helped move from understood to chosen.
Nintra - Building a Skills Economy Platform | Driving Enterprise HR Revenue
Nintra - Building a Skills Economy Platform | Driving Enterprise HR Revenue
NinjaPro - Turning Freshers into Top Performers | Cutting Attrition, Growing ROI
NinjaPro - Turning Freshers into Top Performers | Cutting Attrition, Growing ROI
BeatO - Rebranding for Trust at Scale | Accelerating HealthTech Growth
BeatO - Rebranding for Trust at Scale | Accelerating HealthTech Growth
Imagine Owl - Parenting Tech That Scales | Monetizing Early Learning Ecosystems
Imagine Owl - Parenting Tech That Scales | Monetizing Early Learning Ecosystems
BigDNC - Scaling Digital Dance Learning | Unlocking EdTech Revenue Streams
BigDNC - Scaling Digital Dance Learning | Unlocking EdTech Revenue Streams
Built by Strategists, Not Just Creators
Built by Strategists, Not Just Creators
Built by Strategists, Not Just Creators
Our team blends product strategy, design thinking, and motion craft to ensure every frame earns its place in the buying journey. No filler. No fluff. Just signal.
Our team blends product strategy, design thinking, and motion craft to ensure every frame earns its place in the buying journey. No filler. No fluff. Just signal.
Prathik
Chief Design & Product Story Officer
18+ years
Akash
Narrative Strategy Lead
13+ years
Guilherme
Principal Motion Designer
10+ years
Manoj
Senior Motion Designer
8+ years
Sumana
Senior Visual Systems Designer
10+ years
One Video. Multiple Growth Touchpoints
One Video. Multiple Growth Touchpoints
One Video. Multiple Growth Touchpoints
Home Explainers
Home Explainers
AI Features Videos
AI Features Videos
Sales Enablement
Sales Enablement
Investor Pitch Videos
Investor Pitch Videos
Product Launch
Product Launch
Onboarding & Help
Onboarding & Help
Video That Thinks Like Your Product
Video That Thinks Like Your Product
Video That Thinks Like Your Product
We don’t start with animation. We start with how your product actually works.
Our videos are built on:
We don’t start with animation. We start with how your product actually works.
Our videos are built on:
Product logic and system architecture
Real user journeys across enterprise workflows
Buying psychology in high-stakes, multi-stakeholder decisions
FAQ
FAQ
FAQ
Motion Design & Video Marketing for SaaS/AI
Motion Design & Video Marketing for SaaS/AI
Who are your services best suited for?
We work with SaaS, AI, and enterprise tech companies that need to clearly explain complex products. Our clients typically include venture-backed startups, scale-ups, and innovation teams inside large organizations who care deeply about clarity, craft, and outcomes.
Who are your services best suited for?
We work with SaaS, AI, and enterprise tech companies that need to clearly explain complex products. Our clients typically include venture-backed startups, scale-ups, and innovation teams inside large organizations who care deeply about clarity, craft, and outcomes.
Who are your services best suited for?
We work with SaaS, AI, and enterprise tech companies that need to clearly explain complex products. Our clients typically include venture-backed startups, scale-ups, and innovation teams inside large organizations who care deeply about clarity, craft, and outcomes.
What types of videos do you create?
We specialize in product-led motion including: Product & explainer videos SaaS demo and walkthrough videos, Launch and positioning videos, Short-form videos for websites, ads, and social, Sales enablement and investor videos. Each video is designed around your product logic, user journey, and buying psychology.
What types of videos do you create?
We specialize in product-led motion including: Product & explainer videos SaaS demo and walkthrough videos, Launch and positioning videos, Short-form videos for websites, ads, and social, Sales enablement and investor videos. Each video is designed around your product logic, user journey, and buying psychology.
What types of videos do you create?
We specialize in product-led motion including: Product & explainer videos SaaS demo and walkthrough videos, Launch and positioning videos, Short-form videos for websites, ads, and social, Sales enablement and investor videos. Each video is designed around your product logic, user journey, and buying psychology.
How is motion design different from traditional explainer videos?
Traditional explainers focus heavily on narration and animation metaphors. Our approach is product-first, we show how your product actually works, simplify workflows visually, and connect features directly to business value. The result is faster understanding and higher conversion.
How is motion design different from traditional explainer videos?
Traditional explainers focus heavily on narration and animation metaphors. Our approach is product-first, we show how your product actually works, simplify workflows visually, and connect features directly to business value. The result is faster understanding and higher conversion.
How is motion design different from traditional explainer videos?
Traditional explainers focus heavily on narration and animation metaphors. Our approach is product-first, we show how your product actually works, simplify workflows visually, and connect features directly to business value. The result is faster understanding and higher conversion.
Do you help with strategy, or just execution?
Yes, strategy is core to our process. We help define: What story to tell, Who it’s for (ICP clarity), Where the video fits in your funnel, What success looks like. Execution comes after alignment on strategy.
Do you help with strategy, or just execution?
Yes, strategy is core to our process. We help define: What story to tell, Who it’s for (ICP clarity), Where the video fits in your funnel, What success looks like. Execution comes after alignment on strategy.
Do you help with strategy, or just execution?
Yes, strategy is core to our process. We help define: What story to tell, Who it’s for (ICP clarity), Where the video fits in your funnel, What success looks like. Execution comes after alignment on strategy.
How long does a typical project take?
Most projects take 3–5 weeks, depending on scope and feedback cycles. Ongoing work through subscriptions allows for faster turnaround and continuous iteration as your product evolves.
How long does a typical project take?
Most projects take 3–5 weeks, depending on scope and feedback cycles. Ongoing work through subscriptions allows for faster turnaround and continuous iteration as your product evolves.
How long does a typical project take?
Most projects take 3–5 weeks, depending on scope and feedback cycles. Ongoing work through subscriptions allows for faster turnaround and continuous iteration as your product evolves.
What does the process look like?
Our process is simple and collaborative. This includes discovery & product understanding, script and narrative alignment, storyboarding and motion direction, and design, animation, and sound. At the end, we review, refine, and deliver. You’ll always know what stage we’re in and what’s coming next.
What does the process look like?
Our process is simple and collaborative. This includes discovery & product understanding, script and narrative alignment, storyboarding and motion direction, and design, animation, and sound. At the end, we review, refine, and deliver. You’ll always know what stage we’re in and what’s coming next.
What does the process look like?
Our process is simple and collaborative. This includes discovery & product understanding, script and narrative alignment, storyboarding and motion direction, and design, animation, and sound. At the end, we review, refine, and deliver. You’ll always know what stage we’re in and what’s coming next.
Do you offer subscription plans?
Yes. Our subscription plans are ideal for teams that need ongoing motion content, product updates, feature launches, social clips, or sales assets - without starting from scratch each time. Subscriptions provide predictable costs and priority access to our team.
Do you offer subscription plans?
Yes. Our subscription plans are ideal for teams that need ongoing motion content, product updates, feature launches, social clips, or sales assets - without starting from scratch each time. Subscriptions provide predictable costs and priority access to our team.
Do you offer subscription plans?
Yes. Our subscription plans are ideal for teams that need ongoing motion content, product updates, feature launches, social clips, or sales assets - without starting from scratch each time. Subscriptions provide predictable costs and priority access to our team.
Can you work with US-based teams across time zones?
Absolutely. We regularly work with US clients across PST, CST, and EST. Communication is async-friendly, structured, and respectful of your team’s time.
Can you work with US-based teams across time zones?
Absolutely. We regularly work with US clients across PST, CST, and EST. Communication is async-friendly, structured, and respectful of your team’s time.
Can you work with US-based teams across time zones?
Absolutely. We regularly work with US clients across PST, CST, and EST. Communication is async-friendly, structured, and respectful of your team’s time.
What kind of results can we expect?
Our videos are built to Improve product understanding, shorten sales cycles, increase demo conversions, and strengthen brand credibility.
What kind of results can we expect?
Our videos are built to Improve product understanding, shorten sales cycles, increase demo conversions, and strengthen brand credibility.
What kind of results can we expect?
Our videos are built to Improve product understanding, shorten sales cycles, increase demo conversions, and strengthen brand credibility.
How do we get started?
Book an intro call with Prathik Chaudhri, CEO at CE Group. We’ll discuss your product, goals and challenges, explore subscription or custom options, and see if there’s a strong fit.
How do we get started?
Book an intro call with Prathik Chaudhri, CEO at CE Group. We’ll discuss your product, goals and challenges, explore subscription or custom options, and see if there’s a strong fit.
How do we get started?
Book an intro call with Prathik Chaudhri, CEO at CE Group. We’ll discuss your product, goals and challenges, explore subscription or custom options, and see if there’s a strong fit.
Turn Your Product into a Story People Remember
Turn Your Product into a Story People Remember
Turn Your Product into a Story People Remember
No hype. No hard sell. Just clarity, engineered for decision-makers.
No hype. No hard sell. Just clarity, engineered for decision-makers.
2026 © All Rights Reserved. CE Group - A Global Creative Venture Studio
2026 © All Rights Reserved. CE Group - A Global Creative Venture Studio
2026 © All Rights Reserved. CE Group - A Global Creative Venture Studio